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May 20, 2026
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Home / Business / Tapmad Secures FIFA World Cup Broadcasting Rights in Pakistan

Tapmad Secures FIFA World Cup Broadcasting Rights in Pakistan

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tapmad has officially acquired the exclusive digital and television broadcasting rights for the upcoming FIFA World Cup in Pakistan, strengthening its position as one of the country’s leading sports streaming platforms.

The agreement marks a major milestone for Pakistan’s digital entertainment and sports streaming industry as football viewership continues to grow across the country.

FIFA World Cup Streaming to Expand in Pakistan

The upcoming FIFA World Cup is expected to be the largest edition in the tournament’s history, featuring 48 international teams, expanded global participation, and an increased number of matches.

Under the new partnership, tapmad will stream every FIFA World Cup match live in HD across its digital platform and television network for audiences in Pakistan.

Advanced Interactive Features for Football Fans

According to the company, the streaming experience will include several interactive and real-time viewing features designed for football fans, including:

  • Live match timelines
  • Team lineups
  • Detailed match statistics
  • Minute-by-minute updates
  • Multi-Stream Split-Screen Viewing on TV apps

The platform says these features are aimed at creating a more immersive and interactive football viewing experience for Pakistani audiences.

Growing Popularity of Sports Streaming Platforms

Over recent years, tapmad has streamed major international football leagues and sporting events, building a strong digital audience among football fans in Pakistan.

Industry analysts say the rising popularity of digital sports streaming reflects changing viewer habits, increased mobile internet usage, and growing demand for on-demand sports entertainment platforms.

tapmad Leadership Highlights Vision for Digital Sports Entertainment

Speaking about the development, CEO Yassir Pasha described the agreement as a significant moment for football broadcasting and digital sports entertainment in Pakistan.

Company officials stated that the platform aims to deliver seamless, uninterrupted, and high-quality FIFA World Cup coverage while improving accessibility for sports fans nationwide.

COO Aly Rana also highlighted the introduction of advanced viewing features and interactive match experiences designed to enhance audience engagement during the tournament.

Pakistan’s Football Audience Continues to Grow

The acquisition of FIFA World Cup rights by tapmad highlights the increasing popularity of football in Pakistan and the rapid expansion of the country’s digital streaming ecosystem.

As anticipation builds for the global football tournament, the platform is expected to become a major destination for Pakistani football fans seeking live coverage, match analysis, and interactive sports content.

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